Terms of Service

1. The agreement

These terms are between you, the merchant operating the Shopify store on which Maaya is installed, and Jay Patel, a sole proprietor based in Anand, Gujarat, India ("Maaya", "we", "us"). By installing or using the app you accept them. If you are agreeing on behalf of a company, you confirm you have authority to do so.

Our Privacy Policy forms part of these terms. Shopify's own terms apply to your use of Shopify and are separate from this agreement.

2. What Maaya does

Maaya audits the products, collections, pages and blog posts in your Shopify store, identifies search engine optimisation problems, suggests corrections, writes replacement copy using AI, and applies the corrections you approve. It also reports on search performance, tracks visits from AI assistants, and adds structured data to your storefront through an optional theme extension.

We may add, change or withdraw features. If we withdraw something you rely on, we will tell you first.

3. Your account

You need an active Shopify store to use Maaya. You are responsible for your Shopify account, for the staff you give access to, and for everything done in your store through the app. Tell us promptly if you believe your account has been misused.

4. Plans and billing

Maaya has a free plan and paid plans. Paid subscriptions are charged through Shopify and appear on your Shopify invoice. We never see or store your card details.

• Subscriptions renew automatically, monthly or annually, until cancelled.
• Prices are per store. A second store needs its own subscription.
• Plan limits, including how many products are scanned and how much AI writing is included, are shown on the pricing page and in the app, and may be enforced by the app.
• We may change prices. If we do, we will give you at least 30 days' notice, and the new price applies from your next renewal. Introductory pricing is honoured for as long as your subscription stays active and on the same plan.
• Taxes are handled by Shopify according to your location.

5. Free trial

Paid plans include a free trial. The trial gives you the paid feature set with a capped amount of AI writing, so that the trial cannot be used to process an entire catalogue at our cost. If you do not cancel before the trial ends, the subscription begins and Shopify charges you. Drafts written during a trial are kept and remain available if you subscribe.

6. Cancelling

Cancel at any time from the app's pricing page or by uninstalling. Cancellation takes effect at the end of the current billing period, and you keep paid features until then.

Changes you already applied stay in your store. They are your content. Uninstalling does not revert them. If you want changes undone, undo them in the app before you uninstall, while the change log is still there.

Charges already made are non-refundable except where required by law, or at our discretion. Shopify's billing policies also apply.

7. Changes to your store

Maaya writes to your store only when you tell it to. Every write is recorded in the Activity log together with the exact value it replaced, and can be reversed with one click for as long as the log is retained.

One action cannot be undone. Resizing an oversized product image replaces the stored image with a smaller version of itself. The alt text, gallery position and variant links are preserved, but the larger original is gone and we cannot restore it. The app warns you and asks for confirmation before doing this. Keep your own copies of original images.

Redirects you create, and structured data added by the theme extension, are also changes to your storefront. Removing the app embed removes the structured data. Redirects remain until you delete them.

8. Auto-pilot

Auto-pilot is off by default. If you switch it on, you instruct Maaya to apply certain categories of fix automatically to new and edited products, without asking each time. You choose which categories. Growth auto-pilot may additionally apply performance-driven updates and revert them automatically if the data shows they hurt.

Changes made by auto-pilot are changes you authorised. They are logged like any other and can be undone. You remain responsible for the content published in your store. Review the Activity log periodically, and switch auto-pilot off if you would rather approve each change.

9. AI content

Maaya uses AI models to draft titles, meta descriptions and product copy. AI output can be wrong. It can be generic, it can misread what a product is, and despite the constraints we place on it, it can state something that is not true of your product.

You are responsible for everything published in your store, including AI drafts you approve. Check drafts before applying them, particularly any claim about materials, origin, certification, safety, health, sizing, or price. You must not publish AI copy that would be misleading or that breaches advertising, consumer protection or labelling law in the markets you sell to.

We do not warrant that AI output is accurate, original, or fit for any purpose. Subject to section 16, we are not liable for content you choose to publish.

10. No ranking guarantee

Search engines and AI assistants decide independently what to show and how to rank it. Their algorithms are proprietary, change without notice, and depend on factors far outside this app, including your prices, your competitors, your brand, your site speed and your fulfilment.

We do not guarantee any improvement in rankings, impressions, clicks, traffic, conversions or revenue, and we do not guarantee that your store will appear in any AI assistant's answer. Estimates shown in the app, including projected clicks or gains, are modelled from your own historical data and are illustrative, not promises. Nothing in the app or on our website should be read as a guarantee of a result.

11. Acceptable use

You agree not to:

• Use Maaya to publish content that is unlawful, deceptive, infringing, or that misrepresents your products.
• Use it for search spam: cloaking, doorway pages, keyword stuffing, or deceiving search engines or AI assistants about what you sell.
• Attempt to access another merchant's data, or any part of the service you have not been granted.
• Reverse engineer, resell, sublicense or white-label the service without our written permission.
• Circumvent plan limits, or use automation to generate AI content beyond what the interface allows.
• Place a load on the service that degrades it for others.

We may suspend or terminate access for a serious or repeated breach of this section.

12. Intellectual property

Your content stays yours. Your products, descriptions, images and brand remain your property. Copy generated for you by Maaya, once you apply it, is yours to use, keep and modify, including after you stop paying.

The app stays ours. Maaya's software, design, scoring method and name belong to us. Installing the app grants you a limited, non-exclusive, non-transferable right to use it while your subscription is active. You grant us permission to process your store content only as needed to provide the service, as described in the Privacy Policy.

If you give us feedback, we may use it to improve the product without obligation to you.

13. Third party services

Maaya depends on Shopify, on an AI provider, on Google APIs and on our hosting provider. Their availability, terms and pricing are outside our control. If one of them fails, changes its terms, or withdraws access, a feature that depends on it may stop working. We will tell you if that happens and, where we reasonably can, replace it.

Connecting Google Search Console is optional and is governed by Google's terms as well as these.

14. Availability

We aim to keep Maaya available at all times, but we do not offer a guaranteed uptime level. We may take the service down for maintenance, ideally with notice. Scans, background syncing and AI drafting are queued work: they may be delayed by rate limits imposed by Shopify or by our providers.

15. Disclaimers

To the fullest extent the law allows, Maaya is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose, accuracy or non-infringement.

We do not warrant that the service will be uninterrupted, error free, or that its findings, scores or recommendations are complete or correct for your circumstances. Nothing in these terms excludes liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud.

16. Limitation of liability

To the fullest extent the law allows, we are not liable for lost profits, lost revenue, lost sales, lost rankings, lost data, or any indirect, incidental, special, consequential or punitive damages, even if we were told such loss was possible.

Our total aggregate liability arising out of or relating to these terms or the service is limited to the greater of (a) the amount you paid us for Maaya in the twelve months before the event giving rise to the claim, or (b) USD 100.

If you use the free plan and have paid us nothing, our liability is limited to USD 100.

17. Indemnity

You agree to indemnify and hold us harmless against claims, losses and reasonable legal costs arising from content you publish through Maaya, from your breach of these terms, or from your violation of any law or third party right. This does not apply to the extent a claim arises from our own breach or negligence.

18. Termination

You may stop using Maaya at any time by uninstalling it. We may suspend or terminate your access if you breach these terms, if required by law or by Shopify, or if we discontinue the service. If we discontinue the service, we will give reasonable notice and refund any prepaid period you have not used.

On termination, your access ends and your data is deleted as described in the Privacy Policy. Sections 9, 10, 12, 15, 16, 17 and 19 survive termination.

19. Governing law

These terms are governed by the laws of India, without regard to conflict of law rules. The courts of India have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court. If you are a consumer, you keep the protections of the mandatory law of your country of residence.

If any provision is held unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver of it.

20. Changes to these terms

We may update these terms. We will move the "last updated" date, and for material changes we will give notice in the app or by email at least 30 days before they take effect. Continuing to use Maaya after that means you accept the new terms. If you do not accept them, cancel before they take effect.

21. Contact

support@maayaseo.com

Jay Patel, Anand, Gujarat, India. Full postal address available on request from support@maayaseo.com.